The Symbol of the brand consists of an emblem in the form of stylized jewellery diadem, logo “DIADEMA” and additional company inscription “Jewellery Company”. The symbol of the company is a registered trademark, therefore, has the ®-mark Registered (Trademark) Sign, which is an integral part of the logo. The word DIADEMA has two arts to it reflecting the name Derun of two brothers-founders of the company. “Dia” is a Latin word for diameter, segment that connects two points of the circle and “Demo” is a Latin word for demonstration. It is a geometrical figure is a symbol for the notion “family circle”. Two points and lines of the circle are two brothers. The line that connects any two points of the circle is a diameter – a symbol that real success can only be reached through the combination of best features that form the marital bliss, favorable environment in the family and human wellbeing in general.